Yandex Performance
Day 2023
Day 2023
Description
In May 2023, the Khudozhestvenny cinema became the epicenter of an elite event — an evening for top-clients of the Yandex Advertising service. Due to the non-standard choice of venue, as well as the content of the evening, the business conference turned into a beautiful evening event, where the high art atmosphere mixed with Hi-tech.
Year
2023
Client
Yandex
Industry
IT
Services
Conference
Content
On the stage in the historical hall of the cinema the outstanding experts of their field spoke to the audience: Mitya Gorelik (MGCom), Guvanch Donmez (Magnit), Mikhail Piotrovsky (Hermitage), Yakov Peysakhzon (Yandex).The speakers shared effective solutions, insights and, of course, inspired the guests to introduce new tools.
Content
A real performance awaited guests in the cinema lobby: a piano with augmented reality and a virtuosic performance by pianist Ilya Bashevli and three violins created an incredible atmosphere.
Content
That evening classical art merged with technological innovation, leaving pleasant memories for everyone present.
Content
Catering has become a separate work of art — a special menu, cocktails with yellow ice balls (the yellow ball is the key visual element of the evening) and designer plates with AR technology have become an integral part of the evening and great gifts for guests.
Agency tasks
Development of a big idea, creative concept and content of the event. Turnkey project implementation
Guests
300+
Team
10+