VK Mother's
Day 2022
Day 2022
Description
To remind people of the importance of communicating with their mom with an easy activation.
No matter how old you are, your mom is always waiting for your call. Especially on Mother's Day.
No matter how old you are, your mom is always waiting for your call. Especially on Mother's Day.
Year
2022
Client
VKontakte
Industry
Social media
Services
Festivals, Pop-Up
Content
In honor of the most touching holiday of the Russian calendar we built own digital phone booth for VK in Aviapark Shopping center — and gave every visitor of the mall a chance to call their mom for free to congratulate her on holiday and say the most important words.
Content
Using an interface with a simple algorithm, visitors made calls through VK Calls or using mobile operator services. To make our activation known to as many people as possible, we came up with the UGC extension — and rewarded guests with a branded sticker pack with iconic phrases from all moms in exchange for a photo with our hashtags.
Content
The simple activation helped light up the holiday and show the importance of making time for mom regardless of circumstances, workload and distance.