ALFA ONLY
Launch 2024
Launch 2024
Description
In February 2024, we implemented one of the most stunning projects in the history of Alfa Bank, dedicated to rebranding of the Alfa Bank premium service from Alfa Premium to Alfa Only.
Year
2024
Client
Alfa Bank Premium
Industry
Bank
Services
Launch
Content
For only one evening, the Zaryadye parking lot turned into an aesthetic party venue, where a large number of influencers and VIP clients of Alfa Bank gathered.
Content
As part of the evening, guests enjoyed a uniquely designed kinetic installation symbolizing the new Alfa Only logo - the pearl.
Content
To reflect the Great List restaurant service within the loyalty program we created gastro-corners from the best chefs in Moscow: Georgy Troyan, Anatoly Kazakov and Evgeny Vekentyev.
Content
The launch of the updated loyalty program itself took place in the format of a multimedia show, reflecting the birth of the pearl as the main symbol of Alfa Only. And for sure, the guests enjoyed the musical accompaniment of the evening and danced to a vibrant performance by Zivert and an atmospheric DJ set from Dasha Malygina.
Agency tasks
Development of a big idea, creative concept and content of the event. Turnkey project implementation
Guests
400
Team
30+