VKontakte at Dikaya
Myata Festival
Myata Festival
Description
Switching to ultramarine mode! The summer of 2022 shone bright blue with the help of an eye-catching VKontakte stand at the Dikaya Myata Violet festival.
Year
2022
Client
VKontakte
Industry
Social Media
Services
Festivals, Pop-up
Content
Four areas of the stand included: an interactive swing, which lit up in different colors by a person's touch, a chillout area with poufs and rechargers — a critical necessity for every festival guest, a monochrome photo area in VK's trademark blue and an interaction area with prizes for festival guests.
Content
We organized a real people attraction — our own “Meeting Point”, where we solved the most popular pain points of music festival guests.
For sports enthusiasts, we organized an activation with cycling and smartphone charging. For the rest we came up with a simple and engaging prize draw via our own vending machine. Throughout the festival, everyone could post UGC content with project hashtags and get a chance to win special prizes from VKontakte in a branded vending machine.
For sports enthusiasts, we organized an activation with cycling and smartphone charging. For the rest we came up with a simple and engaging prize draw via our own vending machine. Throughout the festival, everyone could post UGC content with project hashtags and get a chance to win special prizes from VKontakte in a branded vending machine.